• Paul Strong, CTO EMEA, VMware

    This time we have brought the cameras to cover VMware’s EMEA CTO latest visit in Bulgaria. We have scheduled interviews session to discuss the future of virtualization and grids. Paul Strong spotted the local team importance in the process of designing NG cloud applications and offered valuable information on current trends and industry milestones. The PR campaign resulted in fair share of coverage on TV, online and highly targeted ICT papers.
    Other IT projects
    Paul Strong, CTO EMEA, VMware

  • CND Trends Report Summer 2011

    After we have previously established CND and Shellac as the ultimate choice for customer’s nails, we went further by organizing a local press event to reveal the latest fashion trends in manicure for summer 2011. We were happy to welcome all the leading media that cover beauty and fashion industry and to discuss together the highlights for the season. Retro feels new, we have concluded.
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    CND Trends Report Summer 2011

  • Mythology by Stephan

    You can see the result of our latest collaboration with Stephan Artistic Team – the Mythology concept, shown in front of 2000 spectators in Bucharest, Romania. We, at New Approach, worked hard on every stage of the show – from inspiration and the idea, through screenplay, multimedia and staging, right to the coordination of every detail at place. It is one of those art projects that always give us confidence in leading and inspiring the regional markets.
    watch the video
    Mythology by Stephan
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New Approach is an integrated marketing and corporate communications company, based in Sofia, Bulgaria. The firm provides a wide scope of communication services emphasize on public and media relations, reputation management, strategic and promotional marketing, as well as event management and interactive campaigns in social and digital media. The company is well recognized for excellent client service, innovative approach and effective end-to-end communication solutions.
Mission
We, at New Approach agency, aim at creating long term partnerships with our clients while manage to stay flexible towards dynamical changing market trends, communication channels and customers’ behavior.
Our company has been working with New Approach under reputation management and marketing contract since our launch in Bulgaria in 2007. We have fully outsourced our media relations and marketing communications and New Approach is doing an excellent job for maintaining and developing that platform further. We highly esteem their creative approach towards our artistic projects.
Vassil MihaylovArt Director, Stephan Academy & Salons
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